Reimagining the current UGC collaboration system
TIMELINE
Sept - Oct
ROLE
Product Designer
TEAM
Aariel Abaincia
Abby Chang
Siena Dunn
Max Zhang
Keyon Jazayeri
TOOLS
Figma
Canva
After Effects
Lottielab?
CONTEXT
Creator collaboration has outgrown the systems behind it.
Creators now shape how businesses get seen online.
A single post can drive traffic, build credibility, or completely change the direction of a business.
Of the marketing industry,
92%
say sponsored creator content performs better than organic content from brand accounts.
90%
say creator content creates stronger engagement.
83%
connect creator content to more conversions.
As creator marketing continued growing, one thing became increasingly obvious.
Businesses were relying on creators more than ever, but the systems behind creator collaboration never evolved with them.
Businesses adapted to creator marketing. Collaboration systems never did.
The issue was real, and the solution was obvious.
Following
For You
INSIGHTS
Social media is the main form of finding one another.
Transactions are unreliable and raise safety concerns.
Considering both the business & the creator
We found through our user interviews with personal creators & business that fragmented, unsafe workflows was at the heart of the issue.
main
unreliable
Messaging is fragmented and relies on a trust based system.
fragmented
Even after investing time into sourcing creators, successful collaborations are never guaranteed.
For smaller businesses especially, the operational cost behind creator discovery becomes overwhelming before campaigns even begin.
This raised a larger question for us:
How can businesses discover the right creators without wasting time navigating fragmented systems?
PROBLEM
Todays platforms are not geared towards real, genuine creator to business collaboration.
We sought out to personally understand their struggles and identify pain points in their current collaboration process.
@thesweetfreeze
@erickonda_
Creator
@bakingkukkis
Small business
Small business
And we made a few interested friends along the way!
Interviews
Current collaborations rely on word of mouth, social media influence, and your for-you page. The apps of todays age do not house the tools to share your work, create a collaboration, and enable safe and secure promises to their users.
A general consensus about business to creator collaboration
+
+
Not yet at least.
THE SOLUTION
Give opportunities back to small businesses and give small creators the opportunity to find them.
Welcome to Win Win, a platform that gives business and creators the ability to win together. With a focus on real, organic, and local connection, our app gives power back to passion and creates a space for collaboration beyond pure influence.
Design System
Little Ox
Based on a non tech savvy user persona.
Little Ox
Here is my availability for the week!
Your Availability
April 2026
time
12:00 PM – 5:00 PM
Available days
Apr 7
Apr 9
Apr 14
Apr 16
Bella Chang
@bellasbellyeats
BOGO Matcha May
Simple & clean, yet strong accent colors to signify clear points of action.
Feb 10
it’s a win win situation.
Good morning,
Our aim was to give disadvantaged creators & business a sense of familiarity.
win
win
Collaboration is as easy as A, B, C. and D.
We created a simple process that allows any business to meet the right creator in a safe and catered environment, removing the stress and time of finding the each other, trusting strangers, and leaving the collaboration with what you hoped for.
A.
B.
C.
D.
Real systems, based on real successful collaborations
Bella Chang
@bellasbellyeats
5400
5.5%
14
Followers
Engagement
Collabs Done
Tiktok
just a girl in oc finding cute cafés + good food creating content for local businesses!
About
Instagram • Mar 2025
Tiktok • Mar 2025
Mori’s Cafe
Nook Coffee & Bar
Interests:
Cafe
Matcha
Art
Content Style:
Aesthetic
Storytelling
Portfolio
Past Collabs
Tiktok
Tiktok
Reel
Reel
Tiktok
Save Profile
Send Brief
Find Creators Near You
View More
Kimi Kyo
Lifestyle
Cafes
Tiktok
Hi I’m Kimi! I’m a UGC creator focusing on matcha and reviews. I am looking for small businesses to work with! I love trying new places and putting others on.
3+ Collabs
44K Followers
100K Views
Choose a Brief
BOGO Matcha May
Launching new flavors with BOGO campaign. 2 min reel required.
Instagram Reel
Tiktok
Summer BBQ Series
Showcase our summer BBQ menu with behind-the-scenes content and taste tests.
Instagram Reel
Tiktok
Fall Seasonal Menu Launch
Feature our new pumpkin spice items and autumn drinks. Focus on cozy vibes.
Instagram Reel
Tiktok
Send Brief
BOGO Matcha May
1
Accepted
2
In Progress
3
Submitted
4
Completed
Overview
▶
Description
Application for summer BBQ collaboration series.
Deadline
Feb 12
Location
3852 Nobel Drive, Irvine 92602
Compensation
$500 + Free Products
Timeline
▶
Deliverables
▶
Creator Note
Hey! Just submitted all the content. The reels came out great - got some awesome shots at the campus library and student center. The story highlights package includes all 5 stories. Let me know if you need any changes!
Files
uci_reel_1_final.mp4
View
uci_reel_2_edited.mp4
View
story_highlights.zip
View
Content Types
Instagram Reel
Youtube Short
Requirements
✓
1 Instagram Reel (60-90 seconds)
✓
1 YouTube Short (same content)
✓
Must feature new matcha flavors
✓
Include BOGO promo code
✓
Tag @littleox in caption
Payment
▶
Only you can see this
Nathan's content style is very aesthetic — remind him to keep the Little Ox branding visible in the first 3 seconds of the reel.
Apr 3, 2026 · You
Internal Notes
Add a private note....
Bella Chang
@bellasbellyeats
View Profile
Pending
Request Changes
Approve & Release Payment
Request Changes
Approve & Release Payment
Set Payment Terms
For collaboration with Bella Chang
BOGO Matcha May
To
Bella Chang
From
bellaacc@gmail.com
Pay on
02/12/2026
Amount due
$100.00
$100
For: BOGO Matcha May
How will you send payment?
Choose your preferred payment method. You'll send payment after approving the content.
Venmo
PayPal
Apple Pay
Bank Transfer
Paypal Email
You'll use this to send payment after approving the creator's work
How payment works:
Confirm these payment terms with the creator
Creator works on your collaboration
Creator submits content for your review
You approve the content
You send payment using the method above
Accept Payment Terms
Explore creators
View portfolios
Express interest
Send a collab invite
Verify deliverables
Confirm transaction
Send secure payment
Rate collaboration
!
Real systems, based on real successful collaborations
We conducted user interviews from small businesses to local creators that give us insights on how they currently collaborate and walked through how a current collaboration is typically completed.
Real creator collab flows
Current methods of communication + contracts
Completed content briefs
win
The Result
win
Swiping explore page familiar to users of all experience levels
Modeled after familiar interfaces (tinder + tiktok), Win Win’s explore page is specific to the user using an indepth onboarding process with the users wants, needs, and preferences.
Explore Now
Find creators that value what you do.
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a
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Briefing sets collaboration expectations at the start
Escrow style payments prevent promise without return
Our briefs allow business share specific wants and needs depending on their business and niche. You can select your timeframe, price tag, and any conditions including media choice and type of media.
Our briefs allow business share specific wants and needs depending on their business and niche. You can select your time frame, price tag, and any conditions including media choice and type of media that are necessary for a collaboration.
Little Ox
@littleoxcafe
Create Campaign Brief
Fill in the details for your new campaign brief
Campaign Title
e.g., Affordable Matcha for UCI students
Campaign Details
Share what you're looking for, key messaging points, posting requirements, and expectations.
Describe what you’re looking for...
Platform(s)
Select the social media platforms where you would like the content to be posted. Choose all that apply.
Tiktok
Youtube
X
Other
Content Type
Indicate the style or format of content you’re looking for.
Aesthetic
Informational
Humor
Trend Based
Storytelling
Skit
Number of Videos/Posts
Specify how many videos or posts you expect the creator to produce as part of this collaboration.
e.g., 1
Posting Timeline
Provide your preferred posting window or deadline.
e.g., Within 2 weeks, March 1-15
Delete
Save Draft
Create Brief
Instagram Reel
Collaboration
Price agreed upon from the initial brief
Confirmation of completed collab
Payment Confirmed!
Nov - Dec
BOGO Matcha May
To
Bella Chang
From
bellaacc@gmail.com
Pay on
02/12/2026
Amount due
$100.00
$100
For: BOGO Matcha May
Pay in full
To
Bella Chang
From
bellaacc@gmail.com
Pay on
04/05/2026
Amount due
$100.00
$100
See details
Pay in full
For: BOGO Matcha May
Payment Sent!
You've successfully sent payment to
Bella Chang
Project
BOGO Matcha May
Amount Sent
$100
Status
Complete
What's next?
Bella Chang has been notified that payment was sent. They'll confirm receipt shortly.
@bellasbellyeats
Clicking "Pay in full" will mark the payment as sent and complete the collaboration
1
Accepted
2
In Progress
3
Submitted
4
Completed
Overview
▶
Description
Application for summer BBQ collaboration series.
Deadline
Feb 12
Location
3852 Nobel Drive, Irvine 92602
Compensation
$500 + Free Products
Timeline
▶
Deliverables
▶
Payment
▶
Pre-crafted messaging options
Post a collaboration process begins, creators & businesses are provided pre-crafted messaging flows enabling them to safely communicate and ensure they stay on track to finishing a collaboration.
BOGO Matcha May
Instagram Reel
Youtube Short
View More
Brief
Launching new flavors with BOGO campaign. 2 min reel required.
⏰ Due Feb 10
10:43 AM
Sent
Accepting brief creates chat to communicate
chat
Auto input your availability using a calendar view
Date is now confirmed, without any fuss or unnecessary negotiation.
✓ Collab Accepted by Little Ox
calendar view
Date
Local First
Using a radius based system, our platform focuses on “local first” collaborations that contribute to an organic and connection based collaboration. Our mission is to bring the passion back to the community, so we value real local creators than large popular influencers.
“local first”
OUTCOME
We took our platform back to the people who really mattered and got feedback.
After iterations based on user testing and interviews, we got confirmation that our solution solved a real, prevalent issue. Our user base had a 100% positive feedback rate and up to 30+ creators & businesses said they’d use our app.
Aside from that, we also presented to product designers from Anduril, SWE from Apple, and a VC investor and got amazing reviews (and we won the incubator competition!!)
Thank you for listening :)
100%
Task Completion Rate
30+
Creators & Businesses
Waitlisted
1st
Place at Product Association!
Goodbye,
-Win Win
See you later
Little Ox
Here is my availability for the week!
win
win
CLCHC
ZotPocket
RCBA
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